Plugins
WordPress has a big collection of plugins, all stored in the WordPress Plugin Directory. The plugins are addons that make the WordPress platform even more functional and interactive.
The original version of WordPress lacks quite a lot of features, and it comes only with the CMS option. Adding plugins like WooCommerce, Mailchimp for WordPress, WPForms Lite or activating the Jetpack integration will turn your site into a powerful platform for selling, capturing customer information and interacting with your existing customers or leads by providing content to their inboxes or social media feeds.
We already said a few things about WooCommerce, the plugin that turns WordPress into an eCommerce platform.
Mailchimp is an email marketing platform that works with lists of emails. The WordPress integration makes it easy to funnel new leads and interact with your existing customers via email. Each new post or page can be delivered to their email seconds after it’s being published.
Jetpack for WordPress is a service with quite a lot of features. One of the interesting features is social media integration. It will connect your social media accounts to your WordPress and each time you make a post, the data will go directly to your Facebook, Twitter, LinkedIn profile or page.
These are just a few of the plugins that can add value to your WordPress site. There are a lot of other promising and interesting plugins that can make WordPress your ultimate tool for business survival and social media marketing.
All in all, if you don’t have a lot of expectations and you use WordPress mostly as a content platform, this is the right choice for you.