Businesses across multiple industries are turning to ecommerce in a big way. For a few years, online shopping seemed like it could be a tool for expanding offerings. Now, we know that the ecommerce revolution is changing how shopping occurs in-store and online forever. With a ton of room to grow your business, keep an eye on these ecommerce trends of the future for 2020.
Trends to Watch in Ecommerce in 2020
A few key areas of ecommerce are leading to serious growth for businesses. Don’t get left behind by the competition. Start working these approaches and insights into your marketing and sales strategies.
Customize the Shopping Experience
Every business wanting a piece of the ecommerce market needs to stand out. That’s why key areas of interest for businesses include retail app development and increased mobile optimization. With consumers having more options than ever, simply having a website isn’t enough anymore. Shoppers love brands with their own app and over 50% of shoppers visit dedicated retail apps more than once a week. That’s some serious screen time you get in front of interested customers.
Power to the Consumer in Customization and Experience
It’s great to have your products listed on a website or app. It’s going to likely introduce new visitors to what you have to offer. What really sets great ecommerce experiences apart from the herd is consumer experience. Most notably, the ability to see in-depth looks at products and explore areas for customization help to drive sales. Micro-conversions that give shoppers more say in what they’re buying can also increase revenue from individual sales. That’s a win-win for everyone.
Reinventing the Customer Service Experience with AI
Artificial intelligence used to be something we read about in books or saw in movies. Now, it’s likely helping you when you ask a question about products online. There are a ton of AI solutions entering the ecommerce space that make shopping easier for shoppers. Not to mention, AI does the work for the business so they don’t have to waste employee resources on answering basic questions. AI might not be replacing human customer service representatives, but they’re a wonderful tool to allow for employees to focus on more pressing matters.
Engaging Over Email Isn’t Dead, But Needs Some Serious Change
The old days of email newsletters that look the same for everyone receiving them are over. That might help get your product information and offerings in front of customers, but they aren’t buying. Just like you don’t expect to make much progress cold-calling potential clients, you’ll get the same result sending bland emails. With a potential ROI on email marketing campaigns being higher than most outreach methods, don’t plunder your best chance at converting sales. Personalize your emails and use your brand’s flair to turn curiosity about your business into concrete leads.
Why Trends in Ecommerce Matter in 2020
The trends we’re seeing in ecommerce today aren’t possible areas of success for the future. These are proven methods for growth in the online market. Make the most of what works for businesses that dedicate their efforts to digital spaces and build a brand of the future.